Cost Per Sale (CPS) Marketing in the Middle East
Cost Per Sale (CPS) marketing is a model where the company selling products or services pays the marketer or publisher when a product has been sold. The model is also called revenue share or in the digital world it is often referred to as an affiliate relationship. H2O provide CPS marketing models for customers in the Middle East or companies wishing to expand their business into the Middle East and North Africa region.
Cost per sale models are often good solutions for customers that are very risk adverse or who have very limited marketing and advertising budgets, the downside is that compared to CPC or CPL models the cost for the vendor can also be substantially higher per conversion (sale) and contract terms are generally longer as the upfront investment is normally paid by the marketing company.
CPS models are normally very effective for E-commerce web sites that use revenue sharing pay affiliates a certain percentage of sales revenues (usually excluding tax, shipping and other 3rd party cost that the customer pays) generated by customers whom the affiliate refer via various advertising methods.
H2O assist our clients in establishing their own Cost Per Sale affiliate programs, implementing CPS campaigns for customers and working with clients on a contracted performance basis to increase sales volume. For more information please contact us for a free initial consultation.
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